AVAILABLE NOW FROM PALGRAVE MACMILLAN: The Paperback Edition

“There is a 600-ton gorilla in the room with every mainstream American parent, only a gorilla would be nicer and more natural. I Want It Now takes it down to size, calls it what it is—materialism—and gives parents the insights to raise healthy, well-adjusted children in spite of it. Donna Bee-Gates brings meaning and simplicity to life in a society trampled by its own stuff.”

Carol Holst, Co-Director, Simple Living America

In today’s world of mega-stores and shop-til-you-drop mentality, people are spending more money than ever in an attempt to find fulfillment in their lives—and children are no exception. In fact, children and teens spend billions of dollars a year on clothes, entertainment, and fast food. In I Want It Now, Dr. Donna Bee-Gates helps parents to understand how this culture of instant gratification influences their own and their children’s spending habits. Bee-Gates discusses how using material goods as rewards or as emotional compensation affects young people’s social and psychological development and the ways in which parents can counter materialism by fostering a strong self-concept, concern for others, and a sense of life’s purpose in their children.

I Want It Now: Navigating Childhood in a Materialistic World
Palgrave MacMillan
Hardcover, January 2007
ISBN 1-4039-7326-1

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I Want It Now